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THE PORTFOLIO

Ventures

Businesses, legacy, and things I'm building.From family roots to new frontiers.

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VENTURE 01

Istry

ROLEFounder
SINCE2023
FOOD & BEVERAGEWHITELABELINGEVENTSCATERING

OVERVIEW

Bespoke food & beverage. Whitelabeling. Events.

Istry is a bespoke food and beverage company born from the belief that Jamaica deserves world-class culinary experiences wrapped in homegrown identity. We create whitelabel products, cater events, and develop original brands that sit at the intersection of Caribbean flavor and global ambition.

Every product we develop, every event we cater, carries the same philosophy: quality without compromise, flavor without apology.

What started as a side project has grown into a full-service operation with a growing client roster and a pipeline of products hitting shelves across Jamaica. We are just getting started.

KEY METRICS

2023

YEAR FOUNDED

JA

BORN & BASED

F&B

INDUSTRY

MINE

BUILT FROM SCRATCH

GALLERY

KITCHEN

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EVENT SETUP

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PRODUCT LINE

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CATERING

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TEAM

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VENTURE 02

SuperPlus

ROLELegacy
SINCEEST.
RETAILCOMMUNITYGROCERYFAMILY LEGACY

OVERVIEW

Family supermarket. Built by my grandmother. Kept alive by us.

SuperPlus was built from the ground up by my grandmother, Hyacinth Gloria Chen. It was then carried forward by my uncles, my father, and my aunt. Today I’m at the heart of a couple of the stores day-to-day — operating, advising, and keeping the family legacy alive.

Running a community store in Jamaica is an education in patience, relationships, and resilience. Every shelf stocked, every credit extended to a neighbor who promises to pay Friday — it all adds up to something bigger than commerce. It is trust, built daily.

This is where I learned everything. Retail, margins, community, and how to talk to anyone. SuperPlus isn’t just a business — it’s where I come from.

KEY METRICS

3

GENERATIONS DEEP

DAILY

I’M THERE

ROOTS

WHERE I STARTED

LEGACY

WHAT IT MEANS

GALLERY

STOREFRONT

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AISLES

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THE COUNTER

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COMMUNITY

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VENTURE 03

Kemi

ROLEFounder
SINCE2025
AIPRODUCTCODEDESIGN

OVERVIEW

AI product. Actively building.

Kemi is an AI product I’m actively building — from concept to code to design to ship. It’s born from running multiple businesses and realizing the tools I needed didn’t exist, so I’m making them.

Built with Next.js, designed in Figma, and shipping from Kingston. This is the intersection of everything I care about: technology, design, and solving real problems.

Currently in active development. More to come.

KEY METRICS

AI

POWERED

1

BUILDER

2025

IN PROGRESS

ITERATIONS

GALLERY

UI CONCEPT

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LOGO MARK

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INTERFACE

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VENTURE 04

Caricom Freight

ROLEFamily
SINCEEST.
FREIGHTLOGISTICSSHIPPINGCARIBBEAN

OVERVIEW

Family freight & logistics. Keeping goods moving across the Caribbean.

Caricom Freight is the family logistics business. Caribbean shipping infrastructure that keeps goods moving across the islands.

This is my father’s world — the logistics backbone that supports everything from retail inventory to commercial freight. Being close to this operation gives me a perspective on supply chain and trade that most tech people never get.

KEY METRICS

JA

BASED

CARIB

COVERAGE

FAMILY

OPERATED

EST.

GENERATION

GALLERY

OPERATIONS

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LOGISTICS

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FLEET

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MACC

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